If you are promoting a company, event or product, one of the most effective ways to get your message across is via video. When done correctly, corporate video production can help drive engagement and create excitement about the products and services you offer. Video also has a much higher chance of going viral than traditional print media.
Producing a high-quality video does not have to be expensive or time-consuming. You can work with experts in corporate video production to create one for your brand.
What Is Corporate Video Production?
Corporate video production is a popular way to promote products and services online. These videos typically use actors who portray “real people” with experiences related to your company. For example, a video promoting a weight loss supplement might feature an actor who uses the product and talks about how it helped them to lose weight.
Corporate videos typically feature one or more actors that explain what your company is all about from their own point of view with the use of testimonials. These testimonials can come from employees as well.
5 benefits of corporate video production
1. It’s engaging
When done correctly, corporate video production can be highly effective at engaging customers and building excitement for a product or service. A well-made video has the potential to go viral and spread throughout social media sites like Facebook and Twitter in a matter of hours. Companies that use videos benefit from an increased amount of traffic to their website, and brands that use this type of marketing in a consistent fashion can enjoy a direct boost to their search engine optimization.
2. High quality video production is key
Video in all forms has become increasingly popular online, with virtually everyone having access to a smartphone with recording capabilities. If your company wants to compete with other brands for attention online, then you need to produce high-quality content. A low budget video that looks unprofessional will not engage viewers and may turn them away from your company altogether.
3. People retain information better when delivered via video
Did you know as per a prediction from Cisco, 82% of all internet traffic will be from videos by the year 2022? While the availability of high-speed internet is making this possible, it’s also because people tend to retain information better when delivered via video. When done correctly, corporate video production can help you boost your sales by grabbing the attention of potential customers.
4. Video marketing gives companies a human face
Some organizations are simply too large or complex for one person to market them successfully. A well-produced corporate video can help to bring you and your brand to life for viewers. Many companies like using videos as a way to humanize their business, as it makes them more relatable to customers who might be intimidated by large corporations.
5. Video production is an effective way to stand out online
If you’re looking to get ahead of your competition and gain a visible presence online, then you need to use video marketing. While it’s not the only way you can market your company online, it is one of the most effective tools available in today’s digital age. When people think about launching an advertising campaign, they typically turn to the internet first and look for video content.
